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Sustainable Eating - What Is It And Why Is It Important?

September 10, 2019

When we think about saving the planet, we immediately think about using plastic straws, recycling, and relying on our vehicles less. Unfortunately, sustainable eating is overlooked when actually it’s our diets that are leaving the biggest carbon footprint.


sustainable eating

United Nations released a climate science report describing the impact of food on climate change. 

The article encourages us to switch towards a more plant-based diet to reduce meat consumption. Knowing this could significantly increase the planet’s ability to fight climate change.

Some people don't want to give up completely, but even eating meat only a couple of times per week can make a significant difference.

Help the Planet by Eating Sustainably

Figures from Waitrose show that one in eight people are now vegetarian or vegan, and a further 21% claim to be flexitarian. In November 2018, a study showed that one in five UK adults say they are following flexitarian diets or reducing the amount of meat they eat.

The result of flexitarian/meat reduction is that those 55+ are more likely to follow this diet. Whereas younger people between 18-25 are more likely to be completely vegan.

Many people are helping climate change by reducing greenhouse-gas emissions. It is now understood that feeding 56 billion farmed animals grain and water takes a lot of energy. Also, animal meat processing, transporting and storing before reaching your plate requires energy.

Meat Free Monday 

Meat Free Mondays Movement was created by Paul, Mary and Stella McCartney in 2009. It’s a non-profit campaign which encourages people to eat less meat.  If you want to dedicate yourself to meat-free Mondays, sign up here. Meat Free More Often is one of our mottos, and we always encourage people to swap their meat kebabs for a plant-based kebab at least once a week.

What are the facts?

  • It can take up to 12kg of grain to produce 1kg of beef
  • Animal agriculture is responsible for more greenhouse gases than all the world’s transportation systems combined
  • Commercial fishing methods often clear the ocean floor of all life and destroy coral reefs
  • Livestock agriculture causes 80% of deforestation worldwide

As the interest in a plant-based lifestyle and sustainable eating grows, you no longer need to sacrifice flavour or texture. There are many plants out there that can replicate the texture and taste of meat.

  • tofu
  • soya
  • tempeh
  • seitan
  • jackfruit
  • mushrooms

You don’t need to give up your favourite takeaway when you start to eat more sustainably. The kebab has become part of British culture and is always welcome, especially after a night out. What The Pitta brought something new to the British kebab culture with its classic vegan döner kebab.

The döner meat used is GMO-free soya pieces, and we have been complimented by customers. And on TV for how meaty the texture is and how much it resembles a meat kebab.

So, when you pop into one of our stores, you can still enjoy all the taste but with the added satisfaction of knowing that you’re also helping to save the planet. Go you.


Switching to sustainable eating is one of the best things you can do for the planet, yourself and the animals! Try meatless Mondays and see for yourself how much better you’ll feel!

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