Our Story

What The Pitta Vegan Döner London Shoreditch The Pump We are often asked how our now beloved Vegan Döner Kebab came to be. And, like many great stories, it all started over a cold beer on a hot day in Bodrum. Cem, a historically renowned meat eater, had just dropped the bombshell that he had given up meat and dairy and was now following a plant based diet. As Cem lamented the lack of choice in quality vegan takeaways, Roj excitedly explained that his uncle in Germany had developed a tasty, and top secret, Vegan Döner Kebab recipe which was really popular in his shop in Freiburg. And, with that simple revelation, What The Pitta was born. After a quick pit stop back in London, Roj and Cem headed over to Freiburg to try Roj’s Uncle’s famous Vegan Döner and were so wowed by the great flavour, they knew that they had to bring the recipe back home to share with the UK. It didn’t take long to learn the ropes: making and flipping the fresh breads and seasoning the soya to make it just right. Only two weeks later What The Pitta officially opened its doors (or, in this case, hatches) at The Pump in Shoreditch to bring the Vegan Döner Kebab and other Turkish inspired vegan treats to vegans, vegetarians and meat eaters alike. Sometimes, you just know you’re on to something special and What The Pitta was created with a whole lot of love. It is a true family franchise which aims to bring a healthier and more ethical spin to a beloved British favourite. Aside from the occasional comment from passersby who have been heard to remark, “What the f*ck is a Vegan Döner!?” What The Pitta has fast become a cult favourite and has gone on to feed the likes of JME (UK Grime Artist), The Happy Pear (Vegan Chefs), FatGayVegan (Blogger) and superstar footballers. We have also been featured in The Metro and on BBC News Night, The One Show and Channel 4’s Sunday Brunch. We have been nominated for a number of awards and won Best Vegan Caterer at Vegfest Awards 2018. From our humble roots in a green hut after a spontaneous trip to Freiburg, we now have four locations in Shoreditch, Camden, Croydon and Brighton. We are the original Vegan Döner Kebab and pride ourselves on ensuring that every single wrap is as special as that first one we tried three years ago.  Whether you’re a newbie or a regular, we are so grateful for all the support we have received and can’t wait to see you in one of our shops soon. Have an idea for where we should go next? Send us an email and let us know where we should open our next store.


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