Our Story

What The Pitta Vegan Döner London Shoreditch The Pump
We have been asked many times exactly how our now beloved Vegan Döner kebab came to be. And, as many great stories begin, it all started over a cold beer on a hot day in Bodrum. Cem, a historically renowned meat eater, had just dropped the bombshell that he had given up meat and dairy. “You know,” Roj responded, “my uncle makes the most amazing Vegan Döner out in Germany!” And, with that simple revelation, What The Pitta was born.

After a quick pit stop back in London, the What The Pitta boys headed over to Freiburg to experience the famous Vegan Döner. Wowed by the tastebud tingling and top secret combination of spices, they knew that they had to bring the recipe back home. It didn’t take long to learn the ropes: making and flipping the fresh breads and seasoning the soya to make it just right.

Only two weeks later What The Pitta officially opened its doors (or make that hatches) at The Pump in Shoreditch to bring the Vegan Döner and other Turkish inspired vegan treats to vegans, vegetarians and meat eaters alike. What The Pitta was created with a whole lot of love and is a true family franchise, aiming to bring a healthier and more ethical spin to a beloved British favourite.

Aside from the occasional comment from passersby who have been heard to remark, “What the f*ck is a Vegan Döner!?” What The Pitta has fast become a cult favourite and has gone on to feed the likes of JME (UK Grime Artist), The Happy Pear (Vegan Chefs), FatGayVegan (Blogger) and Timothy Sheiff (Professional Free Runner). We have also recently been featured in The Metro, BBC News Night and The One Show as well as Channel 4’s Sunday Brunch! We now have locations in Shoreditch, Croydon and Camden. 

We would love for you to come and say hello and give our Vegan Döner a try. Because when you know, you know.


Join the discussion

  • Marcela says:

    When will your Croydon store open?

  • Cloe says:

    Do you have nutritional info on your food? 🙂

    • admin says:

      Hey Cloe! Hope you’r well. We don’t have nutritional info just yet but a few people have asked so we will get onto it as soon as we have settled things in Boxpark Croydon 🙂 Have a great week!

  • carl says:

    Are you looking at expanding in the uk or offer franchise at all

  • Maha Raman says:

    PLEASE, PLEASE, PLEASE COME TO USA !! Specifically NY/NJ area !!

  • Alice says:

    How come you don’t sell pitta?

  • Brynley Gibson says:

    Ate one in the Cronx, loved it. What is the kebab bit made from?

  • Isa says:

    We are big fans of What The Pitta at work but cannot agree on the origin of your name. Is it a pun ‘what’s the matter” ‘what a pity” or something else?? Please enlighten us!

    • admin says:

      It came about because people used to walk past our little green stall and always say “What the f*ck is a vegan doner?” so the name the What The Pitta! originated from the idea that 🙂

  • Hassan ali says:

    I had my first taste of your vegan doner i brighton a few months back. I was absolutely astounded and actually think it tastes better than meat doner !
    I went on and on about it to my friends and a friend of mine from the middle east has expressed interest in bringing it to the arab market. I said i would ask if you guys offer franchise. so… do you ? pleeeez? 😉

  • Paul says:

    I gave up meat, chicken and fish for Lent this year… Obviously finding it hard to feed myself day to day I had to try new and different ways to keep meal times exciting. One day looking for something to be delivered, I looked on Uber Eats under the veggie section and stumbled upon What the Pitta and decided to give it a try…

    WOW! I was actually lost for words, my taste buds couldn’t understand that it wasn’t meat, and my brain concurred! My eyes were decived also and I had to check the receipt several times just to make sure there were no mistakes in the order!

    I really really enjoyed the wrap. It was generous in size and the chips portion is enough to find a family of 4! Will defo be having it again and not just for Lent.

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