We are often asked how our now beloved Vegan Döner Kebab came to be. And, like many great stories, it all started over a cold beer on a hot day in Bodrum. Cem, a historically renowned meat eater, had just dropped the bombshell that he had given up meat and dairy and was now following a plant based diet.

As Cem lamented the lack of choice in quality vegan takeaways, Roj excitedly explained that his uncle in Germany had developed a tasty, and top secret, Vegan Döner Kebab recipe which was really popular in his shop in Freiburg. And, with that simple revelation, What The Pitta was born.

After a quick pit stop back in London, Roj and Cem headed over to Freiburg to try Roj’s Uncle’s famous Vegan Döner and were so wowed by the great flavour, they knew that they had to bring the recipe back home to share with the UK. It didn’t take long to learn the ropes: making and flipping the fresh breads and seasoning the soya to make it just right.
Only two weeks later What The Pitta officially opened its doors (or, in this case, hatches) at The Pump in Shoreditch to bring the Vegan Döner Kebab and other Turkish inspired vegan treats to vegans, vegetarians and meat eaters alike.

What The Pitta Vegan Döner London Shoreditch The Pump

Sometimes, you just know you’re on to something special and What The Pitta was created with a whole lot of love. It is a true family franchise which aims to bring a healthier and more ethical spin to a beloved British favourite.
Aside from the occasional comment from passersby who have been heard to remark, “What the f*ck is a Vegan Döner!?” What The Pitta has fast become a cult favourite and has gone on to feed the likes of JME (UK Grime Artist), The Happy Pear (Vegan Chefs), FatGayVegan (Blogger) and superstar footballers. We have also been featured in The Metro and on BBC News Night, The One Show and Channel 4’s Sunday Brunch. We have been nominated for a number of awards and won Best Vegan Caterer at Vegfest Awards 2018. From our humble roots in a green hut after a spontaneous trip to Freiburg, we now have four locations in Shoreditch, Camden, Croydon and Brighton. We are the original Vegan Döner Kebab and pride ourselves on ensuring that every single wrap is as special as that first one we tried three years ago. 




Whether you’re a newbie or a regular, we are so grateful for all the support we have received and can’t wait to see you in one of our shops soon. Have an idea for where we should go next? Send us an email and let us know where we should open our next store.


50 comments

  • Marcela

    February 12, 2017 at 12:36 pm

    When will your Croydon store open?

    Reply

    • admin

      February 12, 2017 at 5:33 pm

      Hey Marcela! It should be March 1st if all building work goes to plan. Have a great week 😀

      Reply

  • Marcela

    February 12, 2017 at 12:36 pm

    When will your Croydon store open?

    Reply

    • admin

      February 12, 2017 at 5:33 pm

      Hey Marcela! It should be March 1st if all building work goes to plan. Have a great week 😀

      Reply

  • Cloe

    February 28, 2017 at 10:18 pm

    Do you have nutritional info on your food? 🙂

    Reply

    • admin

      March 1, 2017 at 9:29 am

      Hey Cloe! Hope you’r well. We don’t have nutritional info just yet but a few people have asked so we will get onto it as soon as we have settled things in Boxpark Croydon 🙂 Have a great week!

      Reply

  • Cloe

    February 28, 2017 at 10:18 pm

    Do you have nutritional info on your food? 🙂

    Reply

    • admin

      March 1, 2017 at 9:29 am

      Hey Cloe! Hope you’r well. We don’t have nutritional info just yet but a few people have asked so we will get onto it as soon as we have settled things in Boxpark Croydon 🙂 Have a great week!

      Reply

  • carl

    September 25, 2017 at 11:27 am

    Are you looking at expanding in the uk or offer franchise at all

    Reply

    • admin

      September 26, 2017 at 11:00 am

      Hey Carl! Yes it’s a route we are considering but need to get some guidance on that first. Thanks, Cem.

      Reply

  • carl

    September 25, 2017 at 11:27 am

    Are you looking at expanding in the uk or offer franchise at all

    Reply

    • admin

      September 26, 2017 at 11:00 am

      Hey Carl! Yes it’s a route we are considering but need to get some guidance on that first. Thanks, Cem.

      Reply

  • Maha Raman

    October 2, 2017 at 12:32 am

    PLEASE, PLEASE, PLEASE COME TO USA !! Specifically NY/NJ area !!

    Reply

    • admin

      October 30, 2017 at 8:00 pm

      That’s the plan!

      Reply

  • Maha Raman

    October 2, 2017 at 12:32 am

    PLEASE, PLEASE, PLEASE COME TO USA !! Specifically NY/NJ area !!

    Reply

    • admin

      October 30, 2017 at 8:00 pm

      That’s the plan!

      Reply

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  • Alice

    April 16, 2018 at 3:25 pm

    How come you don’t sell pitta?

    Reply

    • admin

      May 14, 2018 at 9:12 pm

      We do now in our Camden store, Thursday, Fri and Sat 🙂

      Reply

  • Alice

    April 16, 2018 at 3:25 pm

    How come you don’t sell pitta?

    Reply

    • admin

      May 14, 2018 at 9:12 pm

      We do now in our Camden store, Thursday, Fri and Sat 🙂

      Reply

  • Brynley Gibson

    May 25, 2018 at 10:20 am

    Ate one in the Cronx, loved it. What is the kebab bit made from?

    Reply

    • admin

      June 21, 2018 at 12:07 pm

      Hey Brynley, The kebab is made from soya pieces marinated in our secret spices!

      Reply

  • Brynley Gibson

    May 25, 2018 at 10:20 am

    Ate one in the Cronx, loved it. What is the kebab bit made from?

    Reply

    • admin

      June 21, 2018 at 12:07 pm

      Hey Brynley, The kebab is made from soya pieces marinated in our secret spices!

      Reply

  • Isa

    August 31, 2018 at 2:04 pm

    Hello
    We are big fans of What The Pitta at work but cannot agree on the origin of your name. Is it a pun ‘what’s the matter” ‘what a pity” or something else?? Please enlighten us!

    Reply

    • admin

      September 2, 2018 at 7:54 pm

      It came about because people used to walk past our little green stall and always say “What the f*ck is a vegan doner?” so the name the What The Pitta! originated from the idea that 🙂

      Reply

  • Isa

    August 31, 2018 at 2:04 pm

    Hello
    We are big fans of What The Pitta at work but cannot agree on the origin of your name. Is it a pun ‘what’s the matter” ‘what a pity” or something else?? Please enlighten us!

    Reply

    • admin

      September 2, 2018 at 7:54 pm

      It came about because people used to walk past our little green stall and always say “What the f*ck is a vegan doner?” so the name the What The Pitta! originated from the idea that 🙂

      Reply

  • Hassan ali

    March 14, 2019 at 2:38 pm

    Hello!
    I had my first taste of your vegan doner i brighton a few months back. I was absolutely astounded and actually think it tastes better than meat doner !
    I went on and on about it to my friends and a friend of mine from the middle east has expressed interest in bringing it to the arab market. I said i would ask if you guys offer franchise. so… do you ? pleeeez? 😉

    Reply

  • Hassan ali

    March 14, 2019 at 2:38 pm

    Hello!
    I had my first taste of your vegan doner i brighton a few months back. I was absolutely astounded and actually think it tastes better than meat doner !
    I went on and on about it to my friends and a friend of mine from the middle east has expressed interest in bringing it to the arab market. I said i would ask if you guys offer franchise. so… do you ? pleeeez? 😉

    Reply

  • Paul

    March 21, 2019 at 12:45 pm

    I gave up meat, chicken and fish for Lent this year… Obviously finding it hard to feed myself day to day I had to try new and different ways to keep meal times exciting. One day looking for something to be delivered, I looked on Uber Eats under the veggie section and stumbled upon What the Pitta and decided to give it a try…

    WOW! I was actually lost for words, my taste buds couldn’t understand that it wasn’t meat, and my brain concurred! My eyes were decived also and I had to check the receipt several times just to make sure there were no mistakes in the order!

    I really really enjoyed the wrap. It was generous in size and the chips portion is enough to find a family of 4! Will defo be having it again and not just for Lent.

    Reply

  • Paul

    March 21, 2019 at 12:45 pm

    I gave up meat, chicken and fish for Lent this year… Obviously finding it hard to feed myself day to day I had to try new and different ways to keep meal times exciting. One day looking for something to be delivered, I looked on Uber Eats under the veggie section and stumbled upon What the Pitta and decided to give it a try…
    WOW! I was actually lost for words, my taste buds couldn’t understand that it wasn’t meat, and my brain concurred! My eyes were decived also and I had to check the receipt several times just to make sure there were no mistakes in the order!
    I really really enjoyed the wrap. It was generous in size and the chips portion is enough to find a family of 4! Will defo be having it again and not just for Lent.

    Reply

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  • J W

    July 4, 2019 at 4:13 pm

    Please, please , please bring your delicious food to Eastbourne!

    Reply

    • admin

      July 19, 2019 at 4:25 pm

      Hopefully one day in the future!

      Reply

  • J W

    July 4, 2019 at 4:13 pm

    Please, please , please bring your delicious food to Eastbourne!

    Reply

    • admin

      July 19, 2019 at 4:25 pm

      Hopefully one day in the future!

      Reply

  • Beverley Richards

    July 24, 2019 at 10:19 am

    Do you use any other meat free produce instead of soya?

    Reply

    • admin

      August 24, 2019 at 2:25 pm

      Hey Beverley, Not at the moment unfortunately.

      Reply

  • Beverley Richards

    July 24, 2019 at 10:19 am

    Do you use any other meat free produce instead of soya?

    Reply

    • admin

      August 24, 2019 at 2:25 pm

      Hey Beverley, Not at the moment unfortunately.

      Reply

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  • Can

    January 10, 2020 at 10:38 am

    Is wtp Camden dog friendly?

    Reply

    • admin

      January 10, 2020 at 11:11 am

      Hey Yes our Camden store is!

      Reply

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